In the same vein as the Flash cakes that came out of nowhere earlier this year, Hostess pulled some transformers glucose laden death balls out of their ass. Hnnnnng those freakin' names! Choco-wave is the best thing in the universe, like shockwave had to turn to Holo-porn when the Autobots won the war.
Eating snowballs has always been like eating a live tribble, and this takes that experience to the next level, with realistic gooey red innards! And eat enough, and it really transforms into an expensive medical bill for a stomach pumping! Oh Snowballimus, you'll never be as cool as Choco-wave, but you'll always be more lethal.